Go Green, Go Thailand | TAT redefines Green Tourism

AS awareness of climate change and the need to preserve the environment is becoming a major concern for travellers all over world, the Tourism Authority of Thailand (TAT) is commemorating its 51st Anniversary by building on the success of its focus on "Green Tourism."

"Over the past 51 years, TAT has achieved our goals, thanks to great contributions from the Thai public and private sectors, individuals, as well as Thailand's immense appeal as a tourist destination. The key factor in our success has been what we call Thainess - the richness of our unique cultural heritage combined with the warm nature and welcoming hospitality of the Thai people," said TAT Governor Suraphon Svetasreni.

Established in March 18, 1960, TAT was the first organisation in Thailand specifically to promote tourism. During its first 50 years, the development of Thai tourism mainly focused on its social and economic aspects. Now TAT is putting greater emphasis on minimising tourism's environmental footprint.

TAT has aligned itself in three key dimensions, which are the economy, environment and society, to ensure long-term, sustainable tourism marketing for the future. This new emphasis is reflected in TAT's green slogan for the domestic market for 2011, with New Hearts for a Sustainable Thailand.

TAT's Green Tourism initiative geared towards the international market is called Go Green, Go Thailand , which encourages the public and private sectors to approach tourism with greater environmental care. It is based on the TAT's concept of Seven Greens which includes Green Hearts, Green Logistics, Green Destinations, Green Community, Green Activity, Green Service and Green Plus, which is the ultimate combination of eco-concern and visitors' CSR awareness.

"In 2011, TAT will further strengthen our 'Green Tourism' initiative to redefine the many environmental-friendly activities visitors can explore and cherish in Thailand. Through collaboration with various partners, we continue to identify interesting options for eco-friendly travel; such as, the Green Hotels and the Green Islands of Ko Chang..." said Governor Suraphon.

The TAT's Green Leaf Certification Programme honours hotel owners, operators and their business partners, who use environmentally-efficient technology to complement their tourism activities. The programme has currently placed 220 certified Green Leaf hotels and 535 smoke-free hotels on the map.